Wk9 Social Media Marketing Careers
Greetings Social Media Marketers
I hope that everyone is doing great! As we wind down the
class I wanted to talk a little bit about the job opportunities available in
the realm of social media marketing. As
you’ve learned there is a lot that falls under social media marketing and there
are a lot of new specialties for job opportunities that fall under the category
of professional social media marketing. Here are a few prominent ones:
1.
SEO specialization: we only briefly introduced
to this, but as I think you have been able to see, there is a heavily strategic
(in some ways mathematical) elements to this job. SEO is not exclusive to social media
marketing, but actually encompasses all internet marketing, especially websites. If you are in an IT related major, you might
be interested in SEO specialization.
2.
Online Advertising: Online advertising now includes paid
advertising on social media sites including Facebook and Youtube. If you are interested in advertising, you
might be interested in specializing in online and social media advertising.
3.
Public Relations (PR) Social Media Manager: This type of specialty focuses on branding
and reputation management, working on ensuring that the company/celebrity look
their best on social media sites. Many
celebrity accounts are managed by public relations social media managers. Keep in mind a big part of this job is doing “damage
control” minimizing negative publicity.
4.
Content Specialist: this role requires strong writing
skills. If you are in a communications
or some type of writing major, you might be interested in this specialty.
5.
Subject-matter Expert: Do you have a very specific technical
specialty? -Could be science, engineering,
sports, law, politics almost any subject really, that is deemed relevant to the
public, and that you have extensive experience in or special insight into.
6.
General SM Manager: As you can imagine a general social media
specialist (depending on the size of the company might be called a SM
coordinator, specialist, or manager) works in all these areas of social
media. This is an exciting role, depending
on the scope of the brand/company, the biggest challenge is that person is
spread very thin.
In addition to these professional marketing roles, there are
also many opportunities for nonpaid, freelance, and contract Blogging,
Moderating, and “Influencer” roles. Since
so many of these social media marketing positions are highly desirable, many
professionals get their start by getting experience in these areas.
So, class, I’d love to hear from you…
A)
Are you interested in pursuing career
opportunities in social media marketing?
Which of the above roles interests you and why?
B)
If not, what area of marketing are you interested
in? (Sales, Logistics, PR, Advertising, Brand
Management, Retail)-Why?
C)
If you are not interested in pursuing marketing
at all, tell me how understanding the principles of marketing can still help
you in your profession and in building your own personal credibility?
Until I read this article, I was convinced that I did not have a future in Social Media Marketing. Looking at the job opportunities listed above, I just realized I could be a content specialist! Thank you, Dr. G for opening my eyes to possibilities!
ReplyDeleteI've learned to enjoy doing SMM with this class, so thanks a lot ! According to me, I won't do a career in SMM but I will be able to use it in the future. Since i'm a young child i know that sales is my future because i love that. We need marketing in sales, and also SMM because our future is digital.
ReplyDeleteHello there!
ReplyDeleteI would love becoming a sport marketing manager. The marketing manager is in charge of promoting a sports product or sports brand with enthusiasts, sportsmen, economic actors, local authorities, big sports clubs ...
For all of these reasons, it seems very important to me to master all of the social media we've learned !
Thank you !
I was just a student interested in the whole marketing area itself, but throughout the class my interest in social media became bigger and bigger! So, I think it would be great if I work as a general social media manager. It is not that specific yet, but I am sure that the things I learned from this class can be helpful in any place later in the future. Thank you, Dr. Guignard :)
ReplyDeleteHello everyone!
ReplyDeleteIn my future I would like to work in online advertisement or in public relations Social Media Manager because I really like this field. So this class is going to be very useful for mi future job. Thank you, Dr. Guignard!
Hello!
ReplyDeleteAs I am still a student, I am not sure of which job I want to do but I am really interested in the marketing field. Public Relations manager would be great for me, to build a brand image and spread it with Social Media. Plus, there are a lot of opportunities in this area thanks to the evolution of Social Media!
Thank you for this post
Hello everyone!
ReplyDeleteOur courses are coming to an end soon and after a lot of thought I think I have found the field in which I would like to apply in SMM: I'd like to become a Social Media Manager Specialist!
Let me tell you why!
The days when it was enough to know how to program tweets in advance and search on Twitter based on hashtags is over. Today, I think that the social media manager specialist needs to know what works and what does not work on social media, with a perfect understanding of the different channels and a complete toolkit to analyze the data.
Thank you for asking this very important question for our future career
If I had to choose one of those I would either persue into a SEO specialization but I'm also interested by the "General SM Manager". My future is never-ending discussion with myself and it is still hard to figure out what I really want to do as which I could have 7 different lives to live all my dreams.
ReplyDeleteI may also continue in the artisitc field and become a designer, UI-UX or a logo designer.
But many opportunities here make me want to apply for an MBA with a marketing (digital) concentration.
What else can I say? It is all blurry for the moment!! Please help me to choose :)
I am still thinking about my future job between marketing psychology and criminal psychology, but even if I choose one between two I will always try to combine Social Media and my job. Actually, my major professors are using Social Media to interact with people. I think I can learn that.
ReplyDeleteHello,
ReplyDeleteI've enjoyed doing SMM during this class, so thanks a lot for that ! I won't do a career in SMM for sure, but I will be able to use what I learned from this class for my own purpose or who knows if one day I want to start my own business... But for now I'm just focusing on having a career in finance. I still keep in mind that SMM is fundamental because our future is digital.
Hello,
ReplyDeleteI'm not interested on a marketing job right now, even though my positon at work is Sales Operation Assistant. I handle all the marketing of my department but I'm not looking to make this a career. I will be using all the tips I learned in this class as a sales strategy . Now I can say I will be using it for Sales.
One if the things Ill be doing in my 40 hours a week job is Vlog. I really had fun doing it and I'm going to implement that as a strategy.
hello,
ReplyDeleteA)I already chose my specialization in Assets Management in my school in France but I will apply the skills i learned in this courses in this area. However I would be interested in General SM Manager because it is more general and required to be very polyvalent.
B) I am also interested in Advertising because it requires a lot of creativity and knowledge. It is an every day challenge to fin inspiration every where and when I see good advertising it is very satisfying. It inspires a lot.
C)It is very important to know how you can sell yourself or your product and how you make people interested in your work. It allows to create opportunities if we manage to do it well.
Hello. everyone!! After I read this information, I am interested in online advertising. Actually, my major is not related with any marketing or business area since mine is Bioengineering. However, if I imagined studying in one of the business classes, I would like to focus on online advertising. Since I like to adorn things, I would like to create nice web pages or videos that attract customers’ sight. During this 9 to 10 weeks from Social Media Marketing class, I am glad I have learned something. Thank you for teaching us Dr. Guignard. It was very honor to take your class 😊
ReplyDeleteHello all,
ReplyDeleteUnfortunately working exclusively in the social media marketing area is not my path. However as i want to work on my own these tools have an importance that can not be ignored in todays economic world. Indeed, today's world and so economics, is shaped and control by the internet fluctuations and those tools are your tools to survive. In order to be successful you have to master those and to control your image. Thats the reason why i choose this course and i am thankful for what i learned. Thanks!!!
Hello everyone!
ReplyDeleteI've learned a lot during this class about SMM tools and how to use them daily and professionally. I know that even if my career isn't focused on marketing I will need this knowledge anyways because every business related job needs strong skills in marketing. Social media marketing is becoming primordial nowadays as the world is everyday in a constant change. This course will be very useful for me in my professional future, thank you !
In my opinion, I think marketing is an important skill to me. I think every business needs a marketing department. Social media marketing is the new trend of marketing. I might not find a job that's related to marketing. I am interested in branding. Building a strong and well-known brand is my goal. I will use my knowledge from this class to first build a professional business brand on LinkedIn. Then, I hope I can build my own brand in the future.
ReplyDeleteHaving worked for three years in Advertising, I know that Marketing is a field I wish to dedicate myself to!
ReplyDeleteI have attended courses specialized in SEO, centered on the strategic elements which can be applied to communications; have worked in Public Relations, a post where one of my prime tasks was working as the Social Media Manager; and during five years' in Online Advertising.
This course has offered me the opportunity to develop my knowledge and skills in these fields, and I very much look forward to applying all these lessons into developing my personal brand!
Hello,
ReplyDeleteMy main field is IT, I develop mobile application, create IoT solution for company and web application.
Even if this is not directly related to my field I will still use what I learn to handle my promotion on LinkedIn... Or if one day I want to start my own company, at the beginning I will have to do everything by myself, social media... I'm not really a marketing person so it was an opportunity for me to develop these skills.
Thank you,
Francois
Currently I am the CEO of the new reorganized company called PW Agency, LLC. (doing business as Promotional Works and Promotional Works Fundraising) specializes in Advertising Specialities, Marketing, and Fundraising . In addition, seeks for employment in International Marketing and Project Management. I am incorporating my experience and skills from this SMM class as Subject Expert Matters (SEM) so that I will be able to work with several departments including Advertising, Marketing, Public Relations and Consumer Affairs. This experience and skills is an asset in addition to my 25 years of experience in Marketing, Consumer Relationship Manager and Sales.
ReplyDeleteHi! As an Econ Major, I'm very interested in a career in marketing. I feel that my major and marketing can go hand in hand, and General SM Manager interests me the most out of your career options. Other than that, I'm most interested in going into Sales and Logistics. In general though, marketing can be a very useful tool, as most businesses will need marketing on some level, and you can even market yourself.
ReplyDeleteHi all!
ReplyDeleteI am interested in online advertizing. I find interesting to find and target the right prospect with all the data available and to see how your campign worked with the KPI's. Thank you very much for this class Dr. Guignard.
Hello! Actually, I haven't decided yet what I want to be, but I'm interested in both of social media and marketing. So, I would like to utilize what I learned in this class in the future. Thanks!
ReplyDeleteHi ! I don't want to be specialized in Social Media Marketing but it is so important to know how it works ! Everyone can have some skills and knowledge about it because we're all using the tools (facebook, blogs, linkedin,..) ! the promotion, improvement of the business is mandatory, and almost impossible without SMM
ReplyDelete