Social Media Marketing Winter 2018

Greetings Social Media Marketers! I hope that everyone is doing great.   As we approach the end of the class I wanted to congratulate you on all of your work!  It's been a pleasure to engage with you on social media.  I hope that you enjoyed this unique class too. I'm looking forward to seeing your Slidshare presentations.  I will be grading all of your work starting today, so this is your final reminder to make sure everything is complete. To confirm, to close out the class the final week 10 deliverables  are: -Comment on at least two classmate’s Slideshare presentation blog posts -Final blog post summarizing the top 3 take-aways (things you learned) in the class -Final FB post announcing the last Blog post -Final Tweet announcing the last Blog post -Final Exam Reminders: -Leave your accounts for this class until your grade posts.   Once your grade posts you can make changes to your Blog and turn it into anything that ...

Greetings Social Media Marketers I hope that everyone is doing great! As we wind down the class I wanted to talk a little bit about the job opportunities available in the realm of social media marketing.   As you’ve learned there is a lot that falls under social media marketing and there are a lot of new specialties for job opportunities that fall under the category of professional social media marketing. Here are a few prominent ones: 1.        SEO specialization: we only briefly introduced to this, but as I think you have been able to see, there is a heavily strategic (in some ways mathematical) elements to this job.   SEO is not exclusive to social media marketing, but actually encompasses all internet marketing, especially websites.   If you are in an IT related major, you might be interested in SEO specialization. 2.        Online Advertising:   Online advertising now includes paid a...

Search Engine Optimization also called, SEO, is simply the strategic attempt to maximize the number of visitors to a particular website, profile, or post through efforts that the site/profile/post appears high on the list of results returned by a search engine.  Another term often used in conjunction is the notion of “viral” marketing which occurs when social media users themselves promote the website/profile/post which snowballs into many, many shares.  Viral posts are wonderful if the public is promoting you in a positive light, on the other hand it can be detrimental to a brand if the viral posts are negative.  The key to remember is that viral media is actually very rare.  It’s considered to be an “outlier” and can be difficult to predict, nearly impossible to manage, and is usually short-lived.  While many will claim that they know the “secret formula” for making content go viral, the reality is there is no one secret formula, but rather a combi...