Social Media Marketing Winter 2018

Greetings Social Media Marketers! I hope that everyone is doing great!  This week we will focus on how we can use social media as a business tool, on multiple levels, certainly to market our businesses, but also to market ourselves, and to foster business contacts and networks.  Learn more about the various uses and benefits of using Linkedin here .  To begin on this endeavor, please open an account on Linkedin .  If you already have one there is no need to open another one. (Don't worry I won't force you to publish "embarrassing" course assignments.)  Be sure to complete your online profile including a photo and basic professional information (you will not be graded on the depth of the information, but I encourage you to do your best and take pride in your profile).  Next, you are to search through "People" and: 1) Follow at least 3 "celebrity" or famous business people (for example Bill Gates, or any CEOs, etc).   2) Follow at l...

Greetings Social Media Marketers I hope that everyone is doing great.  Since there's so many internet tools that we can't cover them all, I'd like to hear from you.  What are some internet platforms that you use that you think are enjoyable and perhaps helpful in marketing.  -I look forward to the international students sharing with us, what are the platforms that are popular outside of the US. PS. You can choose which of the two week 6 posts you'd like to comment on.

Greetings Social Media Marketers I hope that everyone is doing great!  Hopefully by now you are really enjoying jumping around from platform to platform and happily participating in numerous social media activities.  As you well know, there is a lot of amazing information out on the web.  However, have you ever tried to tell someone about something cool you saw or read, but when you try to show them you realize you can't remember where you saw it!  Was that on Facebook, wait no it was on Twitter?  It can actually get confusing.  Good news there is a way to organize and keep track of all of the cool things you see online.  Better still, there's a way to find what other people thought was really cool online.  It's called, SOCIAL BOOKMARKING . One of the original and biggest social bookmarking platforms is Delicious  this is a great tool for heavy users who are really serious about bookmarking and organizing.  I highly recommend th...

Greetings Social Media Marketers! This week we delved deeper into understanding real-world social media strategies through your case study assignment which includes examining, The Science of Timing, Marketing Strategies in Facebook, and Zappos.  What were the top two biggest lessons and take-aways that you learned from completing the Case Study assignment?  Why are these lessons valuable to you?  How will you apply them in your own online marketing branding efforts?

Greetings Social Media Marketers I hope that everyone is having fun planing, practicing, and filming your VLOGs.   As you are probably experiencing, effective Blogging and especially Vlogging requires you to be strategic.  Some tips that can help you with Vlogs: Select your market niche (and always keep them in mind).  You want to keep in mind at all times, who is your audience, what is important to them, what do they want to watch.  It's easy to think about what do I want, how do I want to look, how do I want to sound.  Instead, think about what does the audience want, what visuals interest them, what do they want to hear about. Watch for trends : This can be challenging because you want to leverage a trend, but the most successful jump on a trend before it becomes too saturated.  So this requires you to keep your finger on the pulse of what's happening in your niche and then incorporate it in your vlogs. Focus on Quality :...